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Principles Of Marketing 15th Edition By Kotler Philip Armstrong Gary 15th Fifteenth 2013 Hardcover


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Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships.

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Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships.

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Principles of Marketing, Global Edition, 15th Edition. Gary Armstrong, University of North Carolina. Philip Kotler, Northwestern University ©2014 | Pearson | ... Global Edition Instructors Manual on the Web Kotler & Armstrong ©2013. Format: Courses/Seminars ISBN-13: 9780273787891: ...

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Principles of Marketing European Edition Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy No preview available - 2013. Principles of Marketing Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler No preview available - 2014.

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Principles of Marketing (The Prentice Hall Series in Marketing) by Philip Kotler, Gary Armstrong Seller Ergodebooks Published 1994-01-01 Condition Used:Good Edition 6th ISBN 9780130305602 Item Price $

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Philip T. Kotler and Kevin Lane Keller Edition: 15th Edition ISBN-10: 0133856461 (Reference Only) ISBN-13: 9780133856460 (Reference Only) Our ISBN-10: 1292092629 Our ISBN-13: 9781292092621 Format: Paperback Language: English Access Code: No

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Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing ...

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Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his PhD at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its 15th Edition and the ...

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Principles of Marketing (17th Global Edition) is one of the top Modern Marketing books written by the 'Marketing Guru' Mr. Philip Kotler, the American marketing author, consultant, Researcher and Professor. He is the person who gave us the definition of marketing mix that are the 4 Ps of Marketing.